A course isn't booked by the hour but by the tee time, in groups of four, a few minutes apart. It works nothing like a normal diary.
Tee times packed close together, members and visitors, a driving range, an academy, and competitions at the weekend.
Four players per tee time, one tee time every eight to ten minutes. A course's schedule is nothing like an ordinary calendar.
Members book earlier and pay less; visitors pay the green fee. Two sets of rules, two booking windows.
Group clinics, private lessons, coached range sessions. Each with its own length, capacity and pro.
Entry, handicap, allotted tee time. The number of entrants decides how wide a block of tee times to hold.
Tee times, at eight-minute intervals
Members and green fees
Golf academy and lessons
Weekend competitions
Visitors type "golf" plus the town, "green fee", "book a tee time"; the prospective member searches "golf membership" or "golf club fees" plus the region.
The first decides on price and what is free today, the second on the facilities and the annual cost. Two pages serve better than one.
Show the course in detail — number of holes, par, length, covered driving range — and the handicap required, if there is one.
An empty start cannot be made up for. Unlike a room, the capacity of a course is strictly limited by time.
The reservation window distinguishes subscribers from visitors: it is a concrete advantage which justifies the contribution.
The golf school requires a qualified teacher, and his professional card must be up to date.
Before booking, a player wants to know what they are walking into. Recent photographs of the fairways, the clubhouse and the driving range are worth more than a long speech: the image carries the promise of fine surroundings. Give the practical information without making people hunt for it — road access, parking, changing rooms, the first and last tee times. A welcoming site reassures as much as a well-handled phone call.
The content that decides things often hangs on very little. One page introduces the teaching team, their qualifications and their professional licence. Another tells the story of the club's world: the Sunday divisions, the life of the members' association, the impromptu rounds at the end of the day. These pages are read before anyone signs up for a membership, and they are worth more than a brochure. If you already run a newsletter, see also what content to publish on a club website.
The intent is local, almost always. The passing visitor types the name of a town followed by the word golf, or looks for a green fee for Sunday morning. The future member, on the other hand, compares for weeks: facilities, atmosphere, the size of the subscription. A course's search optimisation is therefore won on two families of searches, and a single page cannot answer both.
Your Google Business listing counts as much as your pages. Exact opening hours, photographs of the season, reviews you genuinely reply to: that is often the first contact. The rest comes from the web around you — the federation, the tourist office, golf travel blogs, neighbouring clubs you exchange competitions with. Every mention of that kind strengthens your visibility, and what it mainly costs is time.
Between the first click and a booked tee time there should be no more than three screens. The experience falls apart as soon as a user has to phone up to find out about availability. The day you put your tee times online, reception will stop spending its mornings on the phone. A booking system built for the eight-minute tee interval sets the duration, the number of players and the booking window for each membership. That lets your members take their tee time at six in the morning, well ahead of visitors.
Many golf sites were designed as brochures. The design has to start from the act of booking, not from the home page. A polished design with no tee-time engine produces no measurable result: people admire it, then close the tab.
Handing your site build to a general communications agency often produces a handsome object that knows nothing about the trade. The eight-minute tee interval, the two booking regimes, the handicap, the window to block out for a competition: none of that can be improvised. A digital platform designed for sport saves you that detour and makes every visit count. It is also what helps you attract new players without stacking up tools, as with a riding club website, where the same slot logic applies.
Finally, think about taking the money. Online payment at the moment of booking makes tee times that are taken and then forgotten disappear, and the connected schedule stops a teaching pro and a competition occupying the same time slot.
You are not starting from a template. Our team builds a bespoke site, designed and search-optimised for your activity, with your photographs, your membership options and your vocabulary. The golf club's website then becomes your day-to-day working tool, not just a piece of communication material.
In practice, your tee times are bookable around the clock, with limited places, a waiting list and automatic reminders. Payment is taken at booking by Stripe. Confirmations, follow-ups and your email campaigns go out without you giving them a thought. You also get bespoke software and an iOS and Android mobile app under your own brand, for your members as much as for your teaching staff.
Getting started is simple: you try it free for 14 days, with no card details, then you decide. The best thing is still to talk it over once you have your season in mind — talk to an expert or start your free 14-day trial.
Yes — the booking interval is adjustable, as is the number of players per tee time.
Yes, the booking window is set per membership plan.
By holding a block of tee times and opening entries, handicaps included.
Yes, as a separate service, one-off or on a multi-session card.
It all depends on the material you already have: photographs of the course, your green fee rates, membership options, the golf school timetable. When those exist, getting going is quick. The longest part, generally, is settling the booking rules between members and visitors. We often begin with that conversation.
Yes. A booking widget fits into an existing site without rebuilding it. Your players book and pay from your current pages. It is a good first step if your site still suits you visually.
Payment at the time of booking changes almost everything: people are less likely to cancel a tee time they have already paid for. Automatic email reminders complete the picture the day before. And the waiting list lets you fill a place that comes free without calling anyone.
Yes, through the iOS and Android mobile app under your own brand. Each teaching pro checks their lessons, their bookings and their slots from the driving range. Changes feed back to the club timetable in real time, which avoids double bookings in the same window.